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Mercedes-Benz Adopts New Naming System as Ultra-Luxury Maybach Returns
What's in a name? Quite a lot, actually, when it comes to premium-luxury car brands. Mercedes-Benz is extending a new trend in the industry by overhauling the names used to identify its vehicles as it...
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Post-Fine Hyundai and Kia Aim, Ambitiously, for Global Green Leadership
Hyundai has lost much of its mojo in the U.S. these days, with a declining share in a booming market and a relative paucity of significant product and brand news—as consumers have continued to snap up...
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Honda Civic Goes Jekyll and Hyde in Double-Sided Promo
The new Honda Civic Type R is coming and the company wants the world to know that it isn’t just your everyday Civic. To illustrate the point, Honda UK has released an interactive short film, “The Other...
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Lincoln Launches in China With Moody, Artistic Advertising Campaign
When Ford committed to revive its flagging Lincoln luxury franchise a couple of years ago, it wasn't publicly understood that then-CEO Alan Mulally actually wasn't wild about the idea. That partially...
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America's Import: Chrysler Takes on Foreign Rivals in New Ads
Chrysler has begun ratcheting up exposure and promotion of the all-new 200 sedan in the next phase of its advertising strategy for the car, USA Today reports. Four new TV spots take the notion of...
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Auto Brands Scramble to Protect Owners from Faulty Takata Airbags
Problems with faulty airbags made by major supplier Takata have largely been overshadowed by the continuing flow of recalls this year from General Motors, Toyota and other automakers. But now,...
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On Your Marchionne, Get Set, Go! Fiat Chrysler Automotive Makes NYSE Debut
Today begins the next phase of global empire-building aspirations for Fiat Chrysler Automobiles. After the new stock opened for trading on the New York Stock Exchange on Monday morning, investors bid...
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Marchionne Begins Last Lap at Fiat Chrysler with NYSE Listing
Monday should be a red letter day for Fiat Chrysler Automobiles and CEO Sergio Marchionne, because the company will start trading on the New York Stock Exchange—a milestone in the resurrection of...
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Toyota Reins in Global Auto Brands, But Audi, VW and Nissan Are Top Risers
Toyota remained the most valuable automotive brand worldwide for the 11th straight year in Interbrand's new ranking of the 100 Best Global Brands. But Audi, Volkswagen and Nissan comprised a trio of...
View ArticleGM CEO Barra Wears Mantle of Leadership In More Places, More Ways
The world—business people, consumers, other important constituencies, even many of her own employees—finally is getting to know Mary Barra. Having gotten over the hump of the safety recall disaster,...
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What Was All D Buzz? Tesla Unveils All Wheel Drive, Self-Driving Features
As always, Elon Musk proved that shareholder frenzy and his sense of theater can combine to get a lot of attention for whatever he does with Tesla. The importance of what he actually announced on...
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Dodge Celebrates Thrill-Seeking Founding Brothers in New Campaign
Fiat Chrysler is hoping to take a big leap forward in honing the positioning of its Dodge brand with a new ad campaign focused around the accomplishments of the brothers who founded the company that...
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Auto Hardware Inspires Confidence at Paris Motor Show
Europe still isn't a great place to sell cars these days, but it remains a wonderful stage for touting the industry's latest advancements. So automotive brands have been enthusiastic participants at...
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Ready to Get Tough, Barra Presents Her Way Forward for GM
There are reasons that General Motors CEO Mary Barra just appeared on the cover of Time magazine as "The Mechanic" and told the Wall Street Journal in an interview that she needs to be "tougher." She's...
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Cars Will Glitter In City of Lights, But Paris Show Finds Automakers Gloomy
A year ago, global auto executives all knew they'd be in Paris for the auto show this week. But they didn't think they'd be feeling so gloomy in the City of Lights.A once-nascent European auto sales...
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Fiat Chrysler Makes 2nd Ignition-Switch Recall, While GM Changes the Subject
The news of Chrysler's latest safety recall should have a familiar, if unfortunate, ring to it: "ignition switch."Fiat Chrysler Automobiles has recalled about 350,000 vehicles around the world from the...
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Toyota Reveals Bespoke will.i.am Lexus NX Ahead of Paris Auto Show
With fall comes the beginning of the global auto-industry show season, and the Paris auto show is the first major show on the docket, followed by Los Angeles in November. Brands will be rolling out a...
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Toyota Reboots Prius with Fresh Marketing Approach
Peer over the auto industry's electrified fence and you'll see more than just Tesla rising; you'll see Prius declining. The Toyota brand that became synonymous with hybrids when it launched in 2000 has...
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Luxury-Craving Cadillac Exits Detroit for Global HQ in New York
From Park Avenue to Madison Avenue, New York is home to the largest concentration of high net worth individuals in North America. So why wouldn't an ambitious US premium brand want to be headquartered...
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Cadillac's de Nysschen Takes Calm Approach Despite Sales, Brand Erosion
Cadillac's new boss is making no bones about his plans for elevating the General Motors luxury brand in its competition with BMW, Audi and Mercedes-Benz: Don't cheapen the brand by discounting prices...
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