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Dodge Viper Shows Poor Timing and Taste With Russian Meteor Video
Chrysler's Dodge Viper brand released a video titled "Viper Rides Meteor" on the Chrysler Group's Pentastar Video YouTube channel today, with the description: "Yeah...it's that fast. The SRT Viper...
View ArticleGM CMO Batey Looks to Woo Millennials to Chevrolet With Big Screen Campaign
Now that Chevrolet has rolled out the first creative under its "Find New Roads" brand positioning, General Motors CMO Alan Batey wants to give the upbeat, product-oriented theme as much exposure as he...
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Elena Ford Boosts Family Brand, Tackles Crucial Customer-Experience Arena
The Ford family brand is taking on a new sheen as the great-great-granddaughter of Henry Ford—Elena Ford—has been promoted higher in Ford Motor Co. than any family member in history—and her new...
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Tesla: Why a 'Word-of-Mouth' Sales Style Can Help... and Hurt
No doubt Tesla is far from the typical automotive brand, with a loose cannon but accomplished entrepreneur as its owner, Hollywood celebrities as some of its biggest fans and an abiding interest in its...
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Chevrolet Finds New Roads With VW's Tim Mahoney as Global CMO
With the hiring away of Tim Mahoney from Volkswagen as Chevrolet's global chief marketing officer, General Motors appears to be moving one more step closer to a long-discussed goal of obliterating the...
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GM, Ford Add Wi-Fi, Spotify To New Models As Auto-Infotainment Race Revs Up
General Motors and Ford have been traveling down different lanes in their connected-car race right from the start. With their latest advancements, the two biggest U.S. automakers have continued to...
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Geneva Auto Show: New Luxury Autos Will Race to the Fore
Even as European economies and the EU wrestle with the continent's slide back into recession, luxury auto brands are ready to show off at next week's Geneva auto show like there really is a tomorrow—at...
View ArticleRam's "God Farmer" Ad Isn't the Savior It's Cracked Up To Be
And so God created spin.Get ready for the coming announcements that Ram's much touted "God Made a Farmer" ad and subsequent "farmer" campaign led to sales success for the flagging brand. There is...
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Geneva Auto Show: European Recession Dulls Any Glow from Hot New Cars
All the new sheet metal on display during the press-preview days at the Geneva Auto Show hasn't been able to outshine one big dull, sobering reality: The European auto market is still declining, and it...
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Toyota Moves American Executives into Key Management Positions
Putting a few bad years behind it, Toyota is now pivoting to create a more formidable global company to battle General Motors and Volkswagen for the pinnacle of the worldwide automotive industry over...
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Nissan Moves Forward With NISMO Push Despite UAW Disruption at Geneva
Nissan executives are all juiced up about their decision to turn their NISMO motor-sports brand into a global marque and the imminent opening of a new research outpost in Silicon Valley.But the United...
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Land Rover, Chevrolet, Hyundai Launching New Models at New York Auto Show
From the Detroit auto show in a working person's town in January to the high-end distractions of this week's Geneva auto show, the focus of the auto industry next moves to an annual exhibition whose...
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Kia Turns Up the Fun Factor With Reality Show, Market-Share Gains
Kia has forged a reality-show sponsorship with Univision as a way of tapping into its fast-growing appeal to Hispanic consumers and as the latest initiative in its efforts to become a brand known more...
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Fisker Founder's Departure a Big Surprise for Struggling Brand
Call it Solyndra on Wheels: Fisker Automotive, one of the biggest green-energy investments by the Obama administration, seems to be skidding quickly down the path to oblivion.The latest blow came today...
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GMC, Lexus Are Tops for Dealership Satisfaction
General Motors brands and Lexus were the big winners when J.D. Power & Associates announced its highly regarded annual awards for dealership-customer satisfaction based on its survey of thousands...
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Nissan Gets Flack from Cabbies as Auto Brands Gear Up for NYIAS
Because nothing can be easy in New York, Nissan is still battling political headwinds as it plans to demonstrate the latest version of its upcoming taxi for Gotham at the city’s New York International...
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Ford's New Ad Campaign Proclaims EcoBoost to be 'And Not Or'
Ford is planning an expansive new brand advertising campaign beginning next month, but with a twist—at least for Ford. The new initiative will begin with traditional TV and print treatments and only...
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Ford CMO Jim Farley Apologizes for Offensive India Ads
Ford CMO Jim Farley would rather have been talking about anything else at the kickoff media breakfast at the New York International Auto Show today, but first he had some 'splaining to do. Or, at...
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Auto Brands Look to Woo Millennials with Entry-Level Luxury
American Millennials are the apple of everyone's eye in the auto industry: They're the largest generation in the most reliable car market in the western world. And yet they're proving to be the most...
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Volkswagen Aims Bigger, Lighter Golf At US Market
Volkswagen Golf was in some pretty intriguing company at the New York International Auto Show with fellow winners of the World Car of the Year Awards: Porsche Boxster as Performance Car of the Year,...
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